Google Ads & Adwords PPC

google ads

Google Ads Shopping Campaign Structure for Ecommerce

I love ecommerce, and now work exclusively with ecommerce businesses after working at one for 18 years. This account structure is one I use with my clients and own business. The idea is split the products into campaigns based on past performance, then use a Performance Max campaign to drive

google ads

Google Ads & GA4 Tracking in Shopify

I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally support GA4 through the Google channel app.  You can also use the Google app to

ppc

List of Google Ads Countries

I never trust Google's targeting and always try and negative where possible. Location targeting in Google Ads is a powerful tool that can help you make the most of your budget and reach the people who are most likely to buy your product or service. It can target ads to

analytics

Combine Events in Analytics to Help Ads Machine Learning

Rename similar events in Analytics to provide a clearer goal for Google Ads machine learning, resulting in better performance.

dev ops

Build A Digital Marketing Toolbox

Equip your team with the tools that help you achieve real eCommerce growth. These are all tools that I use daily and recommend to clients, and will scale up from free or nearly free plans.

google ads

Advanced PPC Optimisation Tactics

Three powerful optimisation techniques I use on e-commerce PPC accounts - campaign segmentation, remarketing and custom labels.

google ads

❤️ PPC Management

Achieve immediate impact with a smarter, data-driven eCommerce Google Ads strategy. I am an eCommerce PPC consultant working since 2006 in the highly competitive Home, DIY & Power Tools ecommerce sectors managing million pound budgets.

google ads

🔥 Shopping Feed Optimisation

The performance of s shopping campaigns is directly related to the quality of the feed. I optimise shopping feeds for ecommerce growth.

google ads

🔥White Label PPC

White label PPC management from a 16 year seasoned professional. I offer white-label PPC services that can take the pressure off of you and help you deliver results.

Adwords first came into my life back in 2006 when I started working for SGS. I was instantly impressed with how easy it was to make changes and see the results. I loved being able to constantly test and improve the account, and our turnover grew to £31m by 2021. The combination of an agile approach to website development and constant testing and improvement of the Adwords account was key to our success. I'm grateful to have had the opportunity to work on such a successful project.