Adwords first came into my life back in 2006 when I started working for SGS. I was instantly impressed with how easy it was to make changes and see the results. I loved being able to constantly test and improve the account, and our turnover grew to £31m by 2021. The combination of an agile approach to website development and constant testing and improvement of the Adwords account was key to our success. I'm grateful to have had the opportunity to work on such a successful project.