Adwords first came into my life back in 2006 when I started working for SGS. I was instantly impressed with how easy it was to make changes and see the results. I loved being able to constantly test and improve the account, and our turnover grew to £31m by 2021. The combination of an agile approach to website development and constant testing and improvement of the Adwords account was key to our success. I'm grateful to have had the opportunity to work on such a successful project.
google ads
I love ecommerce, and now work exclusively with ecommerce businesses after working at one for 18 years. This account structure is one I use with my clients and own business. The idea is split the products into campaigns based on past performance, then use a Performance Max campaign to drive
google ads
I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally support GA4 through the Google channel app. You can also use the Google app to
ppc
I never trust Google's targeting and always try and negative where possible. Location targeting in Google Ads is a powerful tool that can help you make the most of your budget and reach the people who are most likely to buy your product or service. It can target
analytics
Rename similar events in Analytics to provide a clearer goal for Google Ads machine learning, resulting in better performance.
dev ops
Equip your team with the tools that help you achieve real eCommerce growth. These are all tools that I use daily and recommend to clients, and will scale up from free or nearly free plans.
google ads
Three powerful optimisation techniques I use on e-commerce PPC accounts - campaign segmentation, remarketing and custom labels.
google ads
The performance of s shopping campaigns is directly related to the quality of the feed. I optimise shopping feeds for ecommerce growth.