Hi, I'm Seb

Ecommerce Operator

I spent 16 years helping grow a £30 million turnover ecommerce retailer. Now I manage my clients and own ecommerce businesses.

Tech expert

Geek since 1992

I was lucky to get hooked on tech at a young age, before the World Wide Web was a thing. I’ve a deep and full understanding of technology, born from learning plain html in notepad through to architecting and developing cloud systems for ecommerce.

Over the years I've become a true generalist in the field. I'm not limited to just one area, but rather, I have a broad range of knowledge and skills across various aspects of tech from programming and hardware to networking and software development.

£100m+ Magento site

First launched 2011


I worked as CTO at SGS Engineering for 16 years helping them grow to £31 million turnover in 2021. Heading up all things digital including developing the Magento website, managing email marketing and procuring products.

Read more about me and my work at SGS and follow an ecommerce site over a decade.

In June 2022 I started my own consulting company. Since then I have founded my own ecommerce store, initally as a test bed but grown to £250k revenue within a year, and grown a client from 0 to £3m turnover.

  • Deep technical understanding in many subjects
  • Managed a large AdWords account from 2006
  • Built multiple Magento e-commerce stores
  • Built automated email marketing
  • Ran on-prem and cloud servers
  • Procured Milwaukee power tools
  • Design & install warehouse wifi
  • Implemented ERP & WHM systems
  • Built company wide realtime dashboard
  • Raised a small dog that only bites the odd ankle