Ecommerce specialists since 2004

Hi, we're
Ecommerce specialists

We build and run online shops, with 20 years in tools, building materials and equipment.

The Good Sheet website

Live stats

  • £120m+

    Revenue generated

  • 20+

    Years in ecommerce

  • 2.3%

    Store conversion rate

  • 10.7x

    Google Ads ROAS

  • +58%

    Year-on-year revenue

Increase revenue and profit

Managed

One team for the whole shop

Our team runs your website, ads, SEO and email. Weekly reports keep you in the loop.

Managed ecommerce

Shopify

A storefront that converts

We build Shopify stores that convert. Product pages load fast, the price and stock are obvious, and checkout does not drop the basket.

Shopify

Catalogue

Manage your products

We understand your products. Thickness, pack size, variants and how a customer actually buys. Then we list and manage them.

Product management

Merchandising

Product pricing

Ads fail if the price is wrong. We monitor competitors, build bundles, set unit prices and discounts, and test delivery until margin and conversion both hold.

Product management

Paid ads

Google Ads

We treat products differently because they perform differently. Strong SKUs get room to spend and weak ones are limited. Bidding is controlled with negatives and audiences rather than Google's auto recommendations.

PPC

Organic

Rank as the specialist

We write collection pages and buying guides in the words customers search with, and build links to the category that should rank.

SEO

Email

Sell the rest of the job

We write flows and campaigns for the products that finish the job, based on what the customer already ordered.

Email

Conversion

More orders from the same traffic

We speed up websites and remove blockers to improve conversion rate.

CRO

Portfolio

Stores we've built and run, from building materials to classic toys.

DIY Building Supplies

Building materials & supplies

Moved off a broken WooCommerce install onto Shopify in under a month, then the full marketing stack. £3m revenue in the first year, with 48 phrases in the top 10.

  • 1,172 products
  • 6 managed services
  • £3m revenue in year one
  • 48 phrases in the organic top 10
Visit DIY Building Supplies
View the full portfolio

Tell us about your shop

We'll look at your store, ads and product data, then tell you where the extra revenue is. No obligation.

  • More revenue

    Ads, pricing and checkout fixes that pay for themselves.

  • Data pipelines

    Supplier feeds turned into clean, complete product data.

  • Integrations

    Shopify linked to your ERP, EPOS, marketplaces and couriers.

  • AI first

    Copy, tagging and pricing done by AI at catalogue scale.

Sebastien Day

Sebastien Day

Founder. You'll talk to me, not an account manager.