Managed
One team for the whole shop
Our team runs your website, ads, SEO and email. Weekly reports keep you in the loop.
Managed ecommerceBased in Derby. Ecommerce since 2004
Ecommerce for
tools, trade and building materials
Founded by Seb, who has sold tools online for 20 years and helped generate £120m+ in revenue. We build and run the shop, the ads and the product data.
Our numbers
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£120m+
Revenue generated
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20+
Years in ecommerce
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2.3%
Store conversion rate
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10.7x
Google Ads ROAS
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+58%
Year-on-year revenue
Revenue generated and years in ecommerce cover Seb's career. Conversion rate, ROAS and growth are averages across the client stores we run.
Shopify
A storefront that converts
We build Shopify stores that convert. Product pages load fast, the price and stock are obvious, and checkout does not drop the basket.
ShopifyCatalogue
Manage your products
We understand your products. Thickness, pack size, variants and how a customer actually buys. Then we list and manage them.
Product managementMerchandising
Product pricing
Ads fail if the price is wrong. We monitor competitors, build bundles, set unit prices and discounts, and test delivery until margin and conversion both hold.
Product managementPaid ads
Google Ads
We treat products differently because they perform differently. Strong SKUs get room to spend and weak ones are limited. Bidding is controlled with negatives and audiences rather than Google's auto recommendations.
PPCOrganic
Rank as the specialist
We write collection pages and buying guides in the words customers search with, and build links to the category that should rank.
SEOSell the rest of the job
We write flows and campaigns for the products that finish the job, based on what the customer already ordered.
EmailConversion
More orders from the same traffic
We speed up websites and remove blockers to improve conversion rate.
CROPortfolio
Stores we've built and run, from building materials to classic toys.
DIY Building Supplies
Building materials & supplies
Moved off a broken WooCommerce install onto Shopify in under a month, then the full marketing stack. £3m revenue in the first year, with 48 phrases in the top 10.
- 1,172 products
- 6 managed services
- £3m revenue in year one
- 48 phrases in the organic top 10
- Zidar Kid Classic toys & gifts for children 525 products4.05% conversion rate
- The Good Sheet Plywood, MDF & OSB cut to size Cut to sizeSame-day collect
- Holland Preconstruction Steel detailing & general estimating WebsiteSEO
Our team turned to Seb to solve our web issues and it has been such a pleasure. The growth in the first 6 months has been exceptional.
Tell us about your shop
We'll look at your store, ads and product data, then tell you where the extra revenue is. No obligation.
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More revenue
Ads, pricing and checkout fixes that pay for themselves.
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Data pipelines
Supplier feeds turned into clean, complete product data.
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Integrations
Shopify linked to your ERP, EPOS, marketplaces and couriers.
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AI first
Copy, tagging and pricing done by AI at catalogue scale.
Sebastien Day
Founder. You'll talk to me, not an account manager.