Ecommerce Email Flows
A comprehensive list of automated emails to be sent to potential and existing customers on an ecommerce store. The abandoned cart emails drive the most revenu...
By Sebastien Day —
Google Ads Shopping Campaign Structure for Ecommerce
I love ecommerce, and now work exclusively with ecommerce businesses after working at one for 18 years. This account structure is one I use with my clients and own...
By Sebastien Day —
Google Ads & GA4 Tracking in Shopify
I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally...
By Sebastien Day —
Shopify vs WooCommerce
Intro I have been an open source software user since I first installed Slackware from floppy disc. For most web projects I've self hosted or managed a bare metal CentOS o...
By Sebastien Day —
List of Google Ads Countries
I never trust Google's targeting and always try and negative where possible. Location targeting in Google Ads is a powerful tool that can help you make the most of your...
By Sebastien Day —
Combine Events in Analytics to Help Ads Machine Learning
Rename similar events in Analytics to provide a clearer goal for Google Ads machine learning, resulting in better performance.
By Sebastien Day —
Using GA4 to Track Multiple Form Submissions in Ghost
How to track form submissions using GA4 events properly, not just reading page views on a success page. If you don't use forms in an iframe then it's very easy!
By Sebastien Day —
Essential Free Tools For Every Website
As a webmaster, I am always on the lookout for new tools to help me in my work. Google provides a wealth of resources, and I am particularly fond of Data Studio for its ability to pull in data streams and create beautiful dashboards.
By Sebastien Day —
Build A Digital Marketing Toolbox
Equip your team with the tools that help you achieve real eCommerce growth. These are all tools that I use daily and recommend to clients, and will scale up from free or nearly free plans.
By Sebastien Day —
Advanced PPC Optimisation Tactics
Three powerful optimisation techniques I use on e-commerce PPC accounts - campaign segmentation, remarketing and custom labels.
By Sebastien Day —
Shopping Feed Optimisation
Google Shopping should be the bedrock of any ecommerce store, with the potential to put your product in front of huge amounts of customers intent on making a purchase.
By Sebastien Day —