Build A Digital Marketing Toolbox

Build A Digital Marketing Toolbox

These are all tools that I use daily and recommend to clients.

They also scale - so you can start most on a free or low-cost plan and then expand as you grow.

  • Save time as you automate key marketing processes that help scale the human touch
  • Grow profitable sales by delivering your customers a more personalised shopping experience before and after the sale


Cloud Computing Services | Google Cloud
Meet your business challenges head on with cloud computing services from Google, including data management, hybrid & multi-cloud, and AI & ML.
I prefer GCP for cloud hosting.
Cloudways: Managed Cloud Hosting Platform Simplified
Managed cloud web hosting platform with 24/7 expert support for fast performance, and freedom to host web applications on six best cloud infrastructures.
I use Cloudways for a fully managed hosting solution. They provide Magento 2 with all the fiddly bits put into their admin panel. A very solid option cloud-agnostic solution for hosting - you can spin upo an instance on AWS, Azure, GCP and others. Scaling the instance is as simple as a slider.
Cloudflare - The Web Performance & Security Company
Here at Cloudflare, we make the Internet work the way it should. Offering CDN, DNS, DDoS protection and security, find out how we can help your site.
I would recommend Cloudflare for any medium traffic and above website. It is a single point of failure, but I think they have more than proved their resilience and transparency when they do have issues. I use Cloudflare for DNS, SSL, Caching, Image Optimisation, Firewall, WAF,

If self-hosting then I use NGINX for the webserver and any caching frontend. I used to think Apache was easier to use, but once you start to use NGINX the config files become much more manageable.

Netdata: Monitoring and troubleshooting transformed - Netdata
Slash your time to detect, troubleshoot and resolve infrastructure performance anomalies. Netdata: architected for speed, automated for easy.
I use Netdata for server and infrastructure monitoring. It has agents for almost any OS and is brilliant for providing all the server monitoring data you could need in beautiful graphs and charts.

Website platforms

Magento 2 Commerce (Enterprise) Demo - Magebit
Magento 2 is a very powerful eCommerce platform. With the Adobe purchase, the future of Magento is uncertain but the open-source community will always keep some version supported (see the Mage One project that is keeping Magento 1 up to date)
Sylius - eCommerce platform for custom solutions
The highest quality of code and Symfony’s unified API standards make Sylius the most customizable and integrative platform on the market.
A headless ecommerce platform for a post Magento/Adobe world
Start a Business or Grow Your Business with Shopify
Try Shopify for free and start a business or grow an existing one. Get more than ecommerce software with tools to manage your entire business.
The ecommerce solution with less technical knowledge required.
Ghost: Turn your audience into a business
The world’s most popular modern publishing platform for creating a new media platform. Used by Apple, SkyNews, Buffer, OpenAI, and thousands more.
The Ghost blog and CMS platform. Blows WordPress out of the water for ease of use, extensibility, security and general awesomeness. This website is built on a modified version of the default Ghost theme, Casper.

Website addons

Magento 2 Extensions | Plugins | Modules | Apps to Buy from Amasty
Need more powerful functionality for your Magento 2 store? Check sought-after Magento 2 extensions here – both paid and free. Amasty is always among the first to provide you with new modules to buy, magento 2 plugins and features for Magento 2.1 and 2.2
Expand the capabilities of your Magento store with Amasty modules. They are rock solid and we have battle tested them on 1000+ transactions a day Magento stores.
Magento Extensions and Modules for Magento 1 & 2 - XTENTO
Your premier source for Magento Extensions, Modules, Third Party Integrations and Services
Xtento make the best import and export modules for Magento.
Unbounce - The Landing Page Builder & Platform
Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.
Free and Open Search: The Creators of Elasticsearch, ELK & Kibana | Elastic
We’re the creators of the Elastic (ELK) Stack -- Elasticsearch, Kibana, Beats, and Logstash. Securely and reliably search, analyze, and visualize your data in the cloud or on-prem.
Email Delivery, API, Marketing Service
SendGrid delivers your transactional and marketing emails through the world’s largest cloud-based email delivery platform. Send with confidence.
We use Sendgrid for high volume transactional emails (order conformation, delivery updates etc) 
Custom Forms with No Server Code | Formspree
Formspree is a form backend, API, and email service for HTML & JavaScript forms. It’s the simplest way to embed custom contact us forms, order forms, or email capture forms on your static website.
Create forms quickly and easily without janky iframes everywhere
Codisto | Smarter Multichannel for Amazon, eBay, Walmart and Google
Codisto is the best next step to grow your ecommerce business and reach millions of customers on the world’s leading marketplaces. Connect to global sales channels, sync your products and create a multichannel presence for your brand with powerful automation and flexible customization, directly from…
Price2Spy® – Competitor price monitoring
Price2Spy is a price monitoring, comparison, and repricing tool, meant to help eCommerce professionals keep an eye on their competitors or retailers. With over 750 clients acquired in 11 years in business, it represents one of the leading solutions when it comes to price monitoring services around t…
Price monitoring software.


Yotpo | eCommerce Marketing Platform
Yotpo’s eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
eCommerce Personalization Platform - Fresh Relevance
Our job is to make you look awesome at yours - A fresh take on personalization for the digital marketer.
Fresh Relevance product machine learning generated product recommendations and the ability to personalise the website based on the customer profile. 
Nosto - World’s Leading E-commerce Personalization Platform
Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.
Klaviyo: Email Marketing Platform & Automation with SMS
Klaviyo, an email marketing platform (with SMS) provides campaign automation by syncing your tech stack with your ecommerce store to scale your business.
Klaviyo is the best plaform for email marketing. The data collected alone is gold dust.
Typeform: People-Friendly Forms and Surveys
Build beautiful, interactive forms — get more responses. No coding needed. Templates for quizzes, research, feedback, lead generation, and more. Sign up FREE.
OptiMonk Popup Builder | Email, Exit-intent, Upsell & more
Create high-converting eCommerce popups that don’t annoy your visitors.


Data validation, Address Auto-Complete, Postcodes - Fetchify
Fetchify (Crafty Clicks). Accurate customer data capture in e-commerce checkout, CRM, call centres. Address lookup, Email, Phone & Bank Account Validation.
Postcode lookup and validation
Ecommerce Delivery Management Software | Metapack
Delivery management software for all brands and retailers looking to use courier delivery as a competitive advantage
We use Metapack for high volume shipping, automating the creating of shipping labels at the packing station.

Customer Service

Customer Service Made Easy for Online Stores | Gorgias
Helpdesk designed for e-commerce stores. Provide multichannel customer service from a single app. Gain productivity with automated responses to common requests.
100% FREE Live Chat Software, Ticketing & Knowledge Base! - is 100% free live chat software to monitor and chat with visitors on your website or from a free customizable page.
Zendesk | We build softwares to make customer service better
Zendesk is award-winning customer service software trusted by 200K+ customers. Make customers happy via text, mobile, phone, email, live chat, social media.
Interactive Decision Trees, Guides & Scripts | Zingtree
No-code, easy-to-use interactive decision tree maker. Perfect for agent scripting, interactive customer guides, product selectors, knowledge bases, appointment scheduling, and more.


Google Marketing Platform - Unified Advertising and Analytics
Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.
Google Analytics
Search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking for.
Google Search Console
Google Data Studio Overview
Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions.
Google Data Studio dashboard
Embedded Analytics for SaaS | SaaS Analytics | Panintelligence
Discover pi, the best embedded analytics tool: embed dashboards, reports & analytics for SaaS, all into one low-code solution. Start your free trial today.
Panintelligence is an excellent Analytics platform that can be self-hosted. It hooks into SQL databases and can build powerful real-time reports.


Collaborate better | InVision
InVision is the online whiteboard and productivity platform powering the future of work. See how InVision Freehand is purpose-built for team collaboration.
InVision is a great online design tool that I use to create flow diagrams and upload designs from Illustrator to feedback.
ClickUp™ | One app to replace them all
Our mission is to make the world more productive. To do this, we built one app to replace them all - Tasks, Docs, Goals, and Chat.
Organise and plan. I prefer ClickUp to Asana and Monday.
WebP Converter -
WebP Converter - convert to WebP format online. No software to install and free.
A free online tool to convert images to webp
Monitor Site Speed and Core Web Vitals
Monitor website performance and Lighthouse scores. Get alerts when there’s a problem. Benchmark against competitors. Free 14-day trial.
A free tool to check and report on core web vitals
Measure page quality
Test your pages in a lab environment powered by PageSpeed Insights. Then get tips and recommendations to improve your user experience. For field performance, see the [PageSpeed Insights]( tool.