Organic
Rank for the
categories that sell
We write the collection pages and buying guides, speed up the theme and build links from your trade, so the categories that make money are the ones that rank.
What we do
Four things decide where a store ranks. We work on all of them at once.
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Keyword research
Target the searches that bring traffic and sales. Search terms from Google Ads show which ones convert.
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Website content
Better product descriptions, categories named the way buyers search, and guides that answer their questions.
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Site performance
Fast pages, clean theme code and structured data, so Google can crawl and understand every product.
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Link building
Relevant inbound links from authoritative sites, pointed at the categories that should rank.
Pages that rank
Every page type has a job. This is what each one looks like in Google.
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Collection page
Named the way buyers search, not with an internal category code.
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Buying guide
Support questions become pages that link back to the category.
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Product page
Full specs and unique copy, not the supplier description.
Case study
DIY Building Supplies
Moved off a broken WooCommerce install onto Shopify, then rebuilt the categories and content around how builders search.
- Phrases in the top 10
- 48
- Revenue in the first year
- £3m
Frequently asked questions
Something else? Ask us directly.
How long does SEO take?
New and rewritten collection pages usually start to move within a few months. Competitive phrases take longer.
We report rankings and organic revenue every month, so you can see the trend rather than wait for a big reveal.
Do you write the content?
Yes. Collection copy, buying guides and product descriptions, checked by someone who knows the products and how they are installed.
What kind of links do you build?
Relevant links from authoritative sites in your trade: manufacturers, suppliers, trade press and local press.
No link farms or paid networks. They cost rankings in the long run.
Should I start with SEO or Google Ads?
Usually both. Ads sell this week and show which search terms convert. Those terms decide which pages we write first.
Organic traffic has no cost per click, but it takes consistent work to win and hold rankings against competitors.
SEO pricing
From £500/mo
A fixed monthly fee with no long-term contract, and never a % of ad spend. Want the whole shop run for you? Managed ecommerce is from £2,500/mo.
Ready to grow?
Think we can help?
We'll review your store, feed and ads before we talk, so the first call is useful. No obligation.