Email marketing
Convert shoppers into
repeat customers
Your store is a gold mine of customer data. We use it to automate email flows that follow each order, not a calendar of discount codes.
Automated emails
Prepare them for what’s next
Remind them to register a warranty. Offer a loyalty scheme rather than a 10% off code. Ask for a review once you know the order has arrived.
Every flow is triggered by what the customer did, so the right email lands at the right time, every day, without anyone pressing send.
- YS Your Shop Welcome Signs up Welcome in. Here’s how delivery works Next-day delivery, trade accounts and where to get help with a job.
- YS Your Shop Basket recovery 1 hour after Still planning the loft? Your basket is saved, with delivery dates for your postcode.
- YS Your Shop Cross-sell Day 2 Got everything to finish the job? Foil tape, fixings and adhesive that go with your insulation boards.
- YS Your Shop Review Day 7 How did it go? Leave a review of your order and help other builders choose.
- YS Your Shop Warranty Day 14 Register your warranty Two minutes now saves a claim later. Plus your loyalty points balance.
- YS Your Shop Win-back Day 90 Ready for the next job? New stock in the ranges you buy, at your usual prices.
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Drive revenue
Campaigns for launches, restocks and seasons, sent to the segments that actually buy them.
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Recover baskets
Short, well-timed reminders for abandoned baskets and checkouts. Then we stop.
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Gather insights
We piece together the customer journey to understand why people buy, then target and personalise from it.
Klaviyo
Set up properly
We connect Klaviyo to your Shopify order and product data, then build the list, flows and campaigns on top. Tried and tested on small and large stores.
- Sign-up forms that grow the list
- Segments built from order history
- SPF, DKIM and DMARC configured
- Subject line and send-time tests
- Templates that match your store
- Revenue per recipient reporting
Frequently asked questions
Something else? Ask us directly.
Which email platform do you use?
Usually Klaviyo, because it connects straight to Shopify order and product data.
If you are on another platform we can work with it, or move you across with your lists and flows intact.
How often should we email?
Flows only send when a customer does something, so they never feel like noise.
Campaigns go out when there is a reason: a launch, a restock, a season. Every send has to earn its place.
Do you write and design the emails?
Yes. Copy, design and templates that match your site, written around the products and how they are used.
Is it GDPR compliant?
Yes. Marketing emails only go to people who opted in, with clear consent at sign-up and one-click unsubscribe.
Order and delivery emails are transactional and sit outside your marketing list.
Email pricing
From £500/mo
A fixed monthly fee with no long-term contract, and never a % of ad spend. Want the whole shop run for you? Managed ecommerce is from £2,500/mo.
Ready to grow?
Think we can help?
We'll review your store, feed and ads before we talk, so the first call is useful. No obligation.