Case study · Nottingham
The Good Sheet
Plywood, MDF & OSB cut to size
Sheet materials come off the lorry by the board, but customers buy by the size and the square metre. The Good Sheet needed a store that could price a cut-to-size panel online and have it ready for same-day collection.
- Cut to size
- Same-day collect
- Nottingham
What we did
The same small team on every part of the shop.
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Cut to size online
A calculator on the product page prices each panel to the customer’s size, ready for the panel saw on site.
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Priced per square metre
Unit-measure pricing shows the cost per m² next to the sheet price, so customers can compare boards fairly.
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The full range
Plywood, MDF and OSB, then insulation, C16 and C24 timber, fencing and battens, each in its own collection.
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Forecast and track
A revenue forecast updated every month as new ranges launch and ad budgets grow, so we know what each change is worth.
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Local Google Ads
Shopping and Search campaigns around Nottingham, split by product performance, with audience lists synced from Shopify.
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Competitive pricing
Insulation brands such as Celotex and Dritherm matched against competitors, and supplier price rises passed on quickly.
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Profit calculations
Margin worked out per board and per cut, so price matches and trade discounts never drop below the margin floor.
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One weekly report
Revenue, margin and cost of sales every week, with every change logged.
The result
Cut-to-size orders taken online, priced to the panel, and ready for same-day collection in Nottingham.
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