Case study
DIY Building Supplies
Building materials & supplies
DIY Building Supplies sells insulation, timber, plywood and building supplies online. The WooCommerce store kept breaking, and with over a thousand products there was no way to tell the ads which ones paid.
- products
- 1,172
- managed services
- 6
- revenue in year one
- £3m
- phrases in the organic top 10
- 48
What we did
The same small team on every part of the shop.
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Shopify in under a month
We moved the shop off WooCommerce onto Shopify and listed 1,172 products with clean, complete data.
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Forecast first
A revenue forecast for the year built from past seasons, then updated every month as prices, ranges and ad budgets change.
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Google Ads by product
Every product sorted into Heroes, Villains and Zombies, so the budget goes to the lines that sell. Target ROAS and budgets are reviewed every week.
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Audiences from Shopify
Customer segments synced into Google Ads, so campaigns find more buyers like the ones who already order.
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Prices that move with the market
Insulation, timber and plywood prices checked against competitors and adjusted as supplier costs change.
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Profit on every order
Margin and cost of sales worked out for every product line, so prices, delivery fees and ad targets never drop below the margin floor.
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SEO and email
Category pages written to rank, links from high-authority sites, and scheduled emails to past customers.
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One weekly report
Revenue, margin and cost of sales every week, with every change logged.
The result
£3m revenue in the first year on Shopify, with 48 phrases in the organic top 10.
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