Ad spend on the
products that pay

We report weekly and monthly, and usually speak to clients most days. Reports are easy to read and show the numbers that decide the next round of tests.

We don’t fill them with the "top 10 best hits". Every change we make is in the Google Ads change history.

Yes, but not for everything. The best sellers run in standard Shopping campaigns, where we can add negative keywords, read the search terms and hold a tighter ROAS.

Performance Max picks up the slower products, where it finds cheaper clicks on a small budget. When one of them starts selling, it moves up into Shopping automatically.

Because margins differ. If one brand makes 40% and another makes 7%, the ROAS target that works for the first loses money on the second.

We group products by margin and performance, so each group gets a target it can afford.

Titles of 75 to 150 characters that lead with the words people search for, then the attributes that matter, like size, thickness and pack. A consistent product type four or five levels deep, such as Hikoki > Power Tools > Drills > SDS Drills. And every product with an image, a brand and a GTIN.

For a large catalogue that changes often, the feed is built automatically from your stock system, so new products and stock levels are always right.

They work best together. Ads sit above the organic results, work faster, unlock Shopping ads and can be targeted far more tightly. Google also shares lots of data on paid ads and almost none on SEO.

SEO builds traffic over the mid to long term with no cost per click, but it isn’t free. You are in an arms race with competitors just to hold your rankings.

Remarketing usually means emailing people who have already bought or signed up, based on what they did.

Retargeting means showing ads to people who visited your site and left without buying. Both keep your brand in front of buyers, through different channels.