eCommerce
PPC Consultant
I grow PPC by optimising your website as well as Google Ads
Data Led Insights
- Analyse your website, marketing pipeline, customer retention and even operations
- Understand the customer's buying journey to know where best present messages for maximum returns
Optimise Everything
- Look beyond the Google Ads account and at the full tech stack
- Gain a permanent conversion uplift through a faster website
- Make more from existing traffic and improve ROI
Proven Success
- 16 years helping SGS grow to £31 million turnover in 2021
- Dominated Google Ads competing against Amazon, Screwfix, B&Q etc
- Managed million pound budgets
Full stack Google Ads
Data-led optimisation of your website and PPC advertising
About Me
AdWords Since 2006
I worked as CTO at SGS Engineering for 16 years helping them grow to £31 million turnover in 2021. Heading up all things digital including developing the Magento website, managing email marketing and procuring products.
What is full stack PPC
Improve ads & website
Most agencies look at just your Google Ads account. I analyse your website, marketing pipeline, customer retention and even operations - and then optimise every stage.
I optimise for ROI
I look beyond the Google Ads account and at the full tech and marketing stack.
I deep dive into how your business works, evaluate your marketing processes, analyse your website and understand your competitors. Then I make sure you are collecting accurate data and reporting on the metrics that matter.
It's more cost-effective to optimise your website and gain a permanent conversion uplift - so you make more revenue from your existing traffic. Then ad spend is put to even better use.
I think it's like laying the foundations for a house before you put the walls up. Pretty obvious, but with Google Ads most agencies focus on building the walls and ignore digging the foundations of a solid website, shopping feed and retention strategy.
Transparent Pricing
Keep things simple
Starter PPC
Ideal for new businesses wanting help getting more leads or sales.
Growth
For established businesses looking to expand and improve ROI.
SME
For large ecommerce accounts looking to dominate.
Enterprise
For accounts with over £50k monthly spend and competitive markets.
What sets me apart
Not An Agency
Having worked with the biggest agencies in the country over the last 15 years I know their strengths and weaknesses. They make the sale with a Director or CEO, meetings are then with your account manager but when it comes to actual work on the account it is done by the most junior team member.
Monthly Contract
I'm used to working with agencies that demand a 12-month contract and offer no guarantees in return. I am happy to work on a rolling monthly basis as the growth and performance should be obvious.
Available 24/7
I work 8am to 6pm Monday to Friday but am available at any time. I'm used to managing services that have to be available to five-nines 99.999% SLA.
Transparent Reporting
I don't hide behind vanity metrics and give you a report that glosses over issues. I provide an open audit trail and clear reports with actionable insights.
Long Term
I like to keep my client base small but work towards long-term partnerships. Not only is the personal side important (I really enjoy my job!) but I believe you need a deep understanding of a company to rinse out every last drop of ROI.
Passionate
I am passionate about digital marketing and technology. I also know that you have to learn and understand the products to be able to market them effectively.
FAQ's
Question not answered here? Please ask me!
Why use Google Ads?
Google Ads can send customers to your website.
It’s that simple really, everything else is tactics. I can grow your ecommerce sales by expanding the reach of your shopping feed through careful optimisation. I can increase leads by targeting high-intent customers. Unlike organic search, it allows you to track and measure almost every type of conversion goal. You can quickly set up a PPC campaign that either casts the net very widely or maintains a very tight focus: you retain total control.
Results come very quickly, which means it’s possible to scale as fast as cash flow and budget allow.
How do you report on your Google Ads work?
I regularly report on a weekly, monthly and quarterly basis, or around whatever timescale works for you. I focus on making reports as easy to understand as possible, including the meaningful data that allows us to make the next batch of experiments to drive ROI.
I don’t just fill the report with the “top 10 best hits” and expect a pat on the back.
You retain full control of your Google Ads account (it’s linked to my Google Partner manager account) and there is a full audit trail of all changes made.
What is the difference between remarketing and retargeting?
I regularly report on a weekly, monthly and quarterly basis, or around whatever timescale works for you. I focus on making reports as easy to understand as possible, including the meaningful data that allows us to make the next batch of experiments to drive ROI.
I don’t just fill the report with the “top 10 best hits” and expect a pat on the back.
You retain full control of your Google Ads account (it’s linked to my Google Partner manager account) and there is a full audit trail of all changes made.
Which is better: Google Ads vs SEO?
Google Ads and SEO work best when integrated and aligned. Paid ads appear above the organic listings that SEO seeks to influence, and can usually to deliver results more quickly. You also get access to Shopping ads which is not possible with SEO. Targeting for PPC can also be far more granular.
Google also provides huge amounts of data on paid ads that can be used to optimise, and virtually none on SEO results.
SEO is more focused on generating organic traffic over the mid-long term, and this traffic carries no attached cost-per-click. However it’s not “free” traffic as you will have to perform on-page and off-page SEO on your site on a consistent basis just to keep your current rankings.
Think of it as an arms race with your competitors, who are also trying to gain organic rankings.
