eCommerce Growth
Consultant

Build an eCommerce powerhouse with the correct technology, tools and automation. I have 15+ years experience growing an ecommerce retailer to £31 million turnover.

Battle hardened ecommerce

I've successfully competed against Screwfix, B&Q & Amazon

ecommerce conversion science

I've spent most of my life bringing in new products and selling them online at SGS. To do this we built websites, found strong brands to partner with and drove traffic through organic, paid and 3rd party marketplaces.

If you are running an ecommerce business then I can help you by implementing the correct digital tools, methods and systems for growth. I have used these processes myself while growing an ecommerce business, so I know they work!

Grow your average order value - get more from your current traffic

From quick wins to long-term strategies, I create, implement and manage the correct technology and marketing strategy to grow your eCommerce business. I look at your full tech stack, from hosting through to analytics, and create actionable insights that drive revenue & ROI.

Why use me?

Data Led Insights

Data led attribution modelling
  • Analyse your website, marketing pipeline, customer retention and even operations
  • Understand the customer's buying journey to know where best present messages for maximum returns

Optimise Everything

  • Look beyond the Google Ads account and at the full tech stack
  • Gain a permanent conversion uplift through a faster website
  • Make more from existing traffic and improve ROI

Proven Success

Proven success with £million budgets
  • 16 years helping SGS grow to £31 million turnover in 2021
  • Dominated Google Ads competing against Amazon, Screwfix, B&Q etc
  • Managed million pound budgets

How I can help

1. Analyse Everything

I look at your Website, PPC, SEO and Email Marketing

Everything starts with data (I ❤️ data)

The basis for any strategy is the data. I am an expert at building custom analytic dashboards, pulling data from various sources and focussing on the metrics that matter.
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I can develop and implement the strategies that grow your audience, convert more visitors into buyers and keep more buyers coming back to your store.

I get a firm grasp of how your website is working and where the biggest conversion blockers and issues are - everything from navigation to PPC ads to procurement.

Then I prepare a detailed task list for the first month's work. The first month will cover setup and analysis work (there is no point in AB testing if the analytics data is inaccurate) and changes that I can show with data will have the biggest effect on your website's performance. I will also plan a 3 and 12 month schedule with you.

Winning at ecommerce is about marginal gains - lots of little improvements to every aspect of the tech stack that add up to serious performance.

2. On Page Optimisation

Most websites need just a few small tweaks to really help improve usability and conversion rates. For this client I remade the homepage, product page and whole site navigation in the first week of working together.

3. Core Web Vitals

Increase conversions with no extra traffic

The core web vitals score for the homepage of this website

Web Speed & Conversion Rate

The second huge factor that is often overlooked in website performance is the speed of the site. It's overlooked because the technical requirements are way beyond most marketeers and require a developer.

If your website is loading a page in over 3 seconds you are losing conversions. It's a crazy direct correlation - improve the speed of the site and instantly see conversion rate improve.

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Improving the speed of a website increases orders with no extra traffic

3 - 12 months

grow your audience | convert more visitors | keep buyers coming back

  • Business Intelligence

    Gain a full understanding of customer acquisition and retention metrics - real data that informs your strategy.

  • User-Journey Analysis

    Session recordings, heatmapping and reporting that demonstrate new ways to enhance customer experience.

  • Behavioural Marketing

    Use machine learning to customise your customer's onsite experience based on their behaviour.

  • Ecommerce Email Marketing

    Scale conversations and automate delivery of customer email flows.

  • AI Powered On-Site Search

    Data and customer insight fueled search to present the right products.

  • Cart Abandonment

    Test the most effective messaging and timing to convert abandoned carts based on behavioural data.

  • A/B Testing

    Optimize the customer journey and increase profit without spending on more traffic.

  • Inventory Management

    Improve stock processing and update all channels in inventory in real time.

  • Product Review

    Grow customer recommendationsand help convert more first time customers.

  • Personalisation Platforms

    Make the shift from a one-to-all to a one-to-one shopping experience.

  • User Generated Content

    Share the voice and imagery of your customers.

  • Customer Service & Chat

    Ensure all communication is centralised and performance metrics are recorded.

  • Chatbot Automation

    Scale while retaining that vital human-touch of your business.

  • Product Subscriptions

    Drive profitable repeat business.

  • Customer Rewards

    A new route to drive customer loyalty.

  • Capture Exit Intent

    Promote new offers and incentivise purchases without interrupting your visitor's focus.

Build a tech stack to drive growth

magento | shopify | sage 200 | dynamics | metapack

Have you successfully built your eCommerce business and turned over more than £1,000,000? Amazing! I can help turbo charge your business.

I can design, build and implement a cutting-edge eCommerce growth machine that fully integrates with your existing ERP systems. Every stage of the process is covered, from hardware, website, marketing, and warehouse to retention and returns.

I will not "rip it all out and start again". I can build custom middleware to integrate new tools into your existing website or ERP and start efficiently growing your business today.

ecommerce conversion science

Get a free digital audit

See how I can help grow your ecommerce business - I will audit your website, PPC and digital marketing and provide a free report with actionable insights.
Prefer to book a meeting?