eCommerce Growth
Consultant

I've spent most of my life bringing in new products and selling them online at SGS. To do this we built websites, found strong brands to partner with and drove traffic through organic, paid and 3rd party marketplaces.

If you are running an ecommerce business then I can help you by implementing the correct digital tools, methods and systems for growth. I have used these processes myself to deliver huge growth to multiple ecommerce businesses, so I know they work!

What my service entails (it's everything ecommerce)

1. Tech stack architecture
2. Website design & migration
3. Analytics & tracking setup
4. Analytics pipeline and dashboards
5. Complete website management
6. Product entry & optimisation
7. Paid advertising
8. SEO and organic traffic
9. CRO and website speed / performance
10. Bespoke monthly strategy reporting

Data Led Insights

• Analyse your website, marketing pipeline, customer retention and even operations
• Understand the customer's buying journey to know where best present messages for maximum returns

Optimise Everything

• Look beyond the Google Ads account and at the full tech stack
• Gain a permanent conversion uplift through a faster website
• Make more from existing traffic and improve ROI

Proven Success

• 16 years helping SGS grow to £31 million turnover in 2021
• Dominated Google Ads competing against Amazon, Screwfix, B&Q etc
• Managed million pound budgets

Everything starts with data (I ❤️ data)

The basis for any strategy is the data. I am an expert at building custom analytic dashboards, pulling data from various sources and focusing on the metrics that matter.

I get a firm grasp of how your website is working and where the biggest conversion blockers and issues are - everything from navigation to PPC ads to procurement.

Then I prepare a detailed task list for the first month's work. The first month will cover setup and analysis work (there is no point in AB testing if the analytics data is inaccurate) and changes that I can show with data will have the biggest effect on your website's performance. I will also plan a 3 and 12 month schedule with you.

Winning at ecommerce is about marginal gains - lots of little improvements to every aspect of the tech stack that add up to serious performance.

Most websites need just a few small tweaks to really help improve usability and conversion rates. For this client I remade the homepage, product page and whole site navigation in the first week of working together.

Web Speed & Conversion Rate

The second huge factor that is often overlooked in website performance is the speed of the site. It's overlooked because the technical requirements are way beyond most marketeers and require a developer.

If your website is loading a page in over 3 seconds you are losing conversions. It's a crazy direct correlation - improve the speed of the site and instantly see conversion rate improve.

• Business Intelligence

  Gain a full understanding of customer acquisition and retention metrics - real data that informs your strategy.

• User-Journey Analysis

  Session recordings, heatmapping and reporting that demonstrate new ways to enhance customer experience.

• Behavioural Marketing

  Use machine learning to customise your customer's onsite experience based on their behaviour.

• Ecommerce Email Marketing

  Scale conversations and automate delivery of customer email flows.

• AI Powered On-Site Search

  Data and customer insight fueled search to present the right products.

• Cart Abandonment

  Test the most effective messaging and timing to convert abandoned carts based on behavioural data.

• A/B Testing

  Optimize the customer journey and increase profit without spending on more traffic.

• Inventory Management

  Improve stock processing and update all channels in inventory in real time.

• Product Review

  Grow customer recommendationsand help convert more first time customers.

• Personalisation Platforms

  Make the shift from a one-to-all to a one-to-one shopping experience.

• User Generated Content

  Share the voice and imagery of your customers.

• Customer Service & Chat

  Ensure all communication is centralised and performance metrics are recorded.

• Chatbot Automation

  Scale while retaining that vital human-touch of your business.

• Product Subscriptions

  Drive profitable repeat business.

• Customer Rewards

  A new route to drive customer loyalty.

• Capture Exit Intent

  Promote new offers and incentivise purchases without interrupting your visitor's focus.

Have you successfully built your eCommerce business and turned over more than £1,000,000? Amazing! I can help turbo charge your business.

I can design, build and implement a cutting-edge eCommerce growth machine that fully integrates with your existing ERP systems. Every stage of the process is covered, from hardware, website, marketing, and warehouse to retention and returns.

I will not "rip it all out and start again". I can build custom middleware to integrate new tools into your existing website or ERP and start efficiently growing your business today.