It's more than just testing colours
CRO should be as much or more DevOps as Design
I look at your whole tech and marketing stack, find the biggest conversion blockers and implement fixes.
What is Conversion Rate Optimisation?
Conversion rate optimization or CRO is the act of increasing the conversion rate by compelling more visitors to your site to take specific actions such as buying a product, submitting a lead form or subscribing to a newsletter.
CRO is often seen as making small, incremental improvements to things like the design and layout of a website.
I turn this on its head and look for the biggest conversion blockers in your entire marketing process—and then make everything work smoothly. And the more optimized your marketing, the higher your conversion rate.
I work and develop on all web platforms
I'm a Magento expert but can work on any ecommerce platform
I find the biggest conversion blockers and quick wins and implement the fixes - fast. Within the first two weeks your website will be improved.
Optimizing for quality of user experience is key to the long-term success of any site on the web. Whether you're a business owner, marketer, or developer, Web Vitals can help you quantify the experience of your site and identify opportunities to improve. - https://web.dev/vitals/
I optimise your website through new technologies and on-page changes to boost conversions.
Once the web moved to mobile-first Google started on the path of getting webmasters to optimise their sites for speed and mobile layouts. The culmination of this is Core Web Vitals - a set of tests that Google uses to grade your website and is used in Googles ranking algorithm.
Web Speed & Conversion Rate
The second huge factor that is often overlooked in website performance is the speed of the site. It's overlooked because the technical requirements are way beyond most marketeers and requires a developer.
If your website is loading a page in over 3 seconds you are losing conversions. It's a crazy direct correlation - improve the speed of the site and instantly see conversion rate improve.
Lucky for us there is overlap
Many of the changes required to improve your Core Web Vitals score also improve the speed of the website. Lazy developers load multiple bloated 3rd party libraries, no one cares about optimised images and websites are made to a deadline, not to be efficient.