A comprehensive list of automated emails to be sent to potential and existing customers on an ecommerce store. The abandoned cart emails drive the most revenue but the welcome flows can do really well. I tend to avoid discounts as much as possible, Abandoned Cart (5-8 emails) (custom abandon cart
google ads
I love ecommerce, and now work exclusively with ecommerce businesses after working at one for 18 years. This account structure is one I use with my clients and own business. The idea is split the products into campaigns based on past performance, then use a Performance Max campaign to drive
google ads
I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally support GA4 through the Google channel app. You can also use the Google app to
shopify
Intro I have been an open source software user since I first installed Slackware from floppy disc. For most web projects I've self hosted or managed a bare metal CentOS or Debian server. Naturally this led me to open source tools and frameworks, avoiding using IIS at all
ppc
I never trust Google's targeting and always try and negative where possible. Location targeting in Google Ads is a powerful tool that can help you make the most of your budget and reach the people who are most likely to buy your product or service. It can target
analytics
Rename similar events in Analytics to provide a clearer goal for Google Ads machine learning, resulting in better performance.
analytics
How to track form submissions using GA4 events properly, not just reading page views on a success page. If you don't use forms in an iframe then it's very easy!
As a webmaster, I am always on the lookout for new tools to help me in my work. Google provides a wealth of resources, and I am particularly fond of Data Studio for its ability to pull in data streams and create beautiful dashboards.
dev ops
Equip your team with the tools that help you achieve real eCommerce growth. These are all tools that I use daily and recommend to clients, and will scale up from free or nearly free plans.
google ads
Three powerful optimisation techniques I use on e-commerce PPC accounts - campaign segmentation, remarketing and custom labels.
google ads
The performance of s shopping campaigns is directly related to the quality of the feed. I optimise shopping feeds for ecommerce growth.
