Paid advertising is my passion. You get the tools to measure your results instantly, and when done properly it crosses many disciplines - analytics, data analysis, conversion rate optimisation - then implementing changes as a DevOps ninja.
google ads
I love ecommerce, and now work exclusively with ecommerce businesses after working at one for 18 years. This account structure is one I use with my clients and own business. The idea is split the products into campaigns based on past performance, then use a Performance Max campaign to drive
google ads
I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally support GA4 through the Google channel app. You can also use the Google app to
ppc
I never trust Google's targeting and always try and negative where possible. Location targeting in Google Ads is a powerful tool that can help you make the most of your budget and reach the people who are most likely to buy your product or service. It can target
google ads
Three powerful optimisation techniques I use on e-commerce PPC accounts - campaign segmentation, remarketing and custom labels.
google ads
The performance of s shopping campaigns is directly related to the quality of the feed. I optimise shopping feeds for ecommerce growth.