Ecommerce Email Flows

A comprehensive list of automated emails to be sent to potential and existing customers on an ecommerce store. The abandoned cart emails drive the most revenue but the welcome flows can do really well. I tend to avoid discounts as much as possible,

Abandoned Cart (5-8 emails) (custom abandon cart flows for specific products if necessary)

1. Looks like you left this behind
2. Still interested?
3. Stock running low
4. Social proof
5. Educational emails about why customers should buy from you (If applicable)
6. Discount
7. Reminder

Welcome Series (6-10 emails)

1. Thanks for signing up
2. Discount reminder
3. Welcome to the family (buyers)
4. Join our rewards point program (If applicable) (buyers)
5. Learn about the brand (non-buyers)
6. Social proof + Follow us on social (non-buyers)
7. Last Chance to use gift (non-buyers)
8. Discount reminder (non-buyers)

Post Purchase (Broken into multiple flows)

1. Thanks & welcome to the brand (1x)
2. Gift as a token of appreciation(1x)
3. Gift Reminder(1x)
4. Congratulate them on their decision to buy again + show appreciation (2x)
5. Gift Reminder (if applicable) (2x)
6. Review Request (2x)
7. VIP STATUS Achieved (3x)
8. Gift Reminder (if applicable) (3x)
9. Referral/Points/Ambassador Program (if applicable) (3x)

Browse Abandonment (3-5 Emails)

1. Saw something you liked?
2. Still interested?
3. Social Proof + Possible Discount
4. Discount Reminder (If applicable)

Sunset Flow (2-3 Emails)

1. Ask un-engaged subscribers if they are still interested
2. Final opt out opportunity

Customer Winback (3-5 emails)

1. Check out what’s new
2. Showcase positive recent customer buying experience
3. Discount
4. Reminder

Customer Review

1. Offer discount for review
2. Discount delivery + customer appreciation

Special Flows

1. Cross Sell (Used when you have a common upsell with one of your hot products)
2. Affiliate Program flow (used if you have ambassador or affiliate programs setup)
3. Rewards point flow (breaks down and encourages reward points systems)
4. Replenishment reminder (for stores with consumable products)