google - ⚡ eCommerce Growth Consultant

Google Ads & GA4 Tracking in Shopify

I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally support GA4 through the Google channel app. You can also use the Google app to

dev ops

Move a Google Cloud Project From A Personal Account to an Organisation

Migrate a google cloud platform project from a personal account to an organisation

analytics

Combine Events in Analytics to Help Ads Machine Learning

Rename similar events in Analytics to provide a clearer goal for Google Ads machine learning, resulting in better performance.

analytics

Using GA4 to Track Multiple Form Submissions in Ghost

How to track form submissions using GA4 events properly, not just reading page views on a success page. If you don't use forms in an iframe then it's very easy!

google

Which Google Cloud Platform Instance For a Small LEMP Stack

I choose and configure a Google Cloud Platform e2-small instance to run a Debian web server with Nginx, PHP and MariaDB.

google

Essential Free Tools For Every Website

As a webmaster, I am always on the lookout for new tools to help me in my work. Google provides a wealth of resources, and I am particularly fond of Data Studio for its ability to pull in data streams and create beautiful dashboards.

google ads

❤️ PPC Management

Achieve immediate impact with a smarter, data-driven eCommerce Google Ads strategy. I am an eCommerce PPC consultant working since 2006 in the highly competitive Home, DIY & Power Tools ecommerce sectors managing million pound budgets.

I think overall Google have been a force for good on the web - even if motivated by money - they've provided many free tools and support for webmasters.

⚡ eCommerce Growth Consultant | Sebastien Day (Page 1)