Analytics is Awesome

google ads

Google Ads & GA4 Tracking in Shopify

I used to like GTM but if you want the tags to fire in checkout (you do) then you need to use the Shopify method of inserting the tracking tags. As of March Shopify finally support GA4 through the Google channel app.  You can also use the Google app to

analytics

Combine Events in Analytics to Help Ads Machine Learning

Rename similar events in Analytics to provide a clearer goal for Google Ads machine learning, resulting in better performance.

cloudflare

Expose Real IP Addresses in Cloudflare & Nginx

How to expose a users real IP address in Nginx logs when using Cloudflare. By default everything routed through Cloudflare shows up in your logs as a Cloudflare server IP.

analytics

Using GA4 to Track Multiple Form Submissions in Ghost

How to track form submissions using GA4 events properly, not just reading page views on a success page. If you don't use forms in an iframe then it's very easy!

google

Essential Free Tools For Every Website

As a webmaster, I am always on the lookout for new tools to help me in my work. Google provides a wealth of resources, and I am particularly fond of Data Studio for its ability to pull in data streams and create beautiful dashboards.

dev ops

Build A Digital Marketing Toolbox

Equip your team with the tools that help you achieve real eCommerce growth. These are all tools that I use daily and recommend to clients, and will scale up from free or nearly free plans.

Analytics and tracking are the bedrock of performance marketing. If you can't accurately track what your customers are doing then it is impossible to optimise. Managing a large ecommerce site I implemented a data layer, custom events and other tracking tags. Whether using Google Analytics, Data Studio, Woopra, Pan Intelligence, BI or any other package I am able to implement, configure and customise tracking events and produce reports and dashboards with actionable insights.