Analytics is Awesome

A collection of 6 posts
Analytics and tracking are the bedrock of performance marketing. If you can't accurately track what your customers are doing then it is impossible to optimise. Managing a large ecommerce site I implemented a data layer, custom events and other tracking tags. Whether using Google Analytics, Data Studio, Woopra, Pan Intelligence, BI or any other package I am able to implement, configure and customise tracking events and produce reports and dashboards with actionable insights.
ecommerce conversion science

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